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I'm trying to launch a startup now...

https://getpolarized.io/

What I've been mostly focusing on is product market fit and growth.

I think I have the product market fit down but the growth aspect is what's challenging me right now.

I don't want to just buy growth now as I'm not convinced (yet) that our user base will actually pay.

Additionally, I have to figure out a way to get a steady supply of new users through some growth channel and that's the area where I'm still lagging.




Well, people who care enough about reading to pay money for a better reading experience will want your product. Now, who cares enough about reading? People who have to read and people who want to read.

One the side of people who want to read, you have an opportunity to show them how much better reading is with your product. How do you do that??! Things that come to mind:

- A collection of blog articles on how to read more with an upsell to try your product

- A free course on how to read more with your product.

- Be a guest on reading/book podcasts. This is usually low cost/cheap and it provides a way to show social proof on your site ("As featured on the $podcast").

- Online book communities.

- Writing communities.

On the side of people who have to read, you have an opportunity to sell a solution to their pain. Reaching them will mean you have to split it into verticals. You can simply focus in one vertical (law industry as an example), set a time/money goal, and if it doesnt work out move to another. Reaching them is a matter of leveraging linknedin's data. Things you can do are:

- Write/Offer white papers on how to declutter their text based work process.

- Provide free consultations on decluttering their text based work.

---

It's all high effort. There are no shortcuts. You will have to be very honest with yourself and figure out if you really want to do these things. Best of luck.


I hadn't heard of this before, and looks really nice. I'd want integrations with apps I already have such content in, mainly Pocket, GoodReader (iPad), and Zotero. I'd need a way to read on my iPad, though, as that's where I read almost everything. I'd pay for those features.


i just posted on IH this question about wanting to find something like this..you might be my saviour?

[1] Ask HN : Get Pocket + Notes , does it exist ?

>Hey there community. Im tired of saving stuff to read later without activating it. I wish to get deeper in my workflow and "read and take notes" on what i save for later. If no note is taken, that's a signal of no interest My ideal workflow would be :

[1]https://www.indiehackers.com/forum/ask-hn-get-pocket-notes-d...


I'm a big fan of what you're trying to do here - have been using the app for a while now. Feel free to contact me - my email is on my profile. I put on dinners in SF that might be helpful too.


Very interesting product! Great job!




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