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Part of the excellence of interviewcake is that it feels like it was made by a person. When you're reading passages on the site, you can tell that the same person wrote them all. When you have an issue or a suggestion, you email it in, and the founder emails you back immediately.

It doesn't feel like a venture-backed company that provides an anemic free trial, but designs the entire product to upsell you to the subscription. Nope. It costs a few hundred bucks. Take it or leave it. If it doesn't work, you can get a refund.

This probably isn't a scalable way to do business, but isn't it nice that ignoring the growth impulse can actually make your product better?

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