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Single founder here. I think this doesn't work in B2B or may be I am talking to the wrong people, most of the potential customers I've spoken to want to see something - so the first question they ask is what have you built. This is in financial industry, building fraud product and like I said I may not know the right people to talk to. I think having domain contacts in B2B works great, specifically if you have somewhat tried to solve the problem before. I think PG writes this in one of the essays.

It can work in B2B, but maybe harder in finance as you say.

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