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In the brief period I was running my own company (with a friend, not solo) the product we sold was largely unbuilt, or were selling features we hadn't yet built.

We were the 'technical creatives' and with an idea and a cost, and went out to find people who we could sell it to to enable us to build it and make it better for all the users. As our product was video crossover - this was a little easier as people are used to paying for a video before you've made it, but video was actually a very small part of what we were offering - and sometimes not at all.

But selling things that have been bukt yet shouldn't be impossible, or even hard - as long as you can show a track record of delivery.

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