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Selling/customer development is a skill you can learn—and absolutely must learn if you want to hack it as a single founder. The real trap is staying in your comfort zone.



Definetly not something you have to learn. If you build something customers really want then the product will probably sell itself, and no selling or marketing will be needed.


Real life disagrees with you.

Not saying that this never happens, but it is extremely rare and closer to gambling than to running a company.




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