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This is completely rational and works well for some people, but speaking from experience, there is another side to this coin.

If you are the sort of person who enjoys the making side of things, and aren't naturally gifted at selling, this can be a trap. I've seen so many solo founders try to validate a product by selling before building, only to get talked into different features and use cases until they're stuck building some bloated mess of a service. Not super enjoyable.

That said, if selling is your strong suit and you have the discipline to sell a product idea without deviating from your product idea to chase sales, then selling as a validation tool is fantastic.




If you can't sell - should you really attempt to be a solo founder? If you aren't strong enough to 'own the feature-set' and work with potential clients now, will you be the right person to run the company later?

This is a provocation/question - not a statement of fact btw!


Selling/customer development is a skill you can learn—and absolutely must learn if you want to hack it as a single founder. The real trap is staying in your comfort zone.


Definetly not something you have to learn. If you build something customers really want then the product will probably sell itself, and no selling or marketing will be needed.


Real life disagrees with you.

Not saying that this never happens, but it is extremely rare and closer to gambling than to running a company.




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