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Good advice. I met a guy who was selling screenshots of a product to ensure it did what people expected. He then got a team and built it and recently sold his company for some good dollars so this isn't as weird advice as it sounds!

Also be careful about using a single customer to "co-design" your product since it can affect appeal to other customers.

Yeah a single customer is dangerous, you're more like a consultancy if that continues for too long.

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