WeWork single handedly changed the way we work. It is way easier to build a tech startup with the help of a co-working space company than before.
I suspect that WeWork's business model ain't the problem but it's competitors, for example in London, UK. Competition drives prices for new real estate, crashed margins.
This makes very little sense to me. They haven't "changed the way we work", they've just stuck an attractive brand on shared office space. Every city in the UK has at least one Regus building where you can rent managed office space on short term leases, they just don't also throw in copious amounts of free drink and an atmosphere more like a college party than a workspace.
but that's pretty true of all tech offices I've been to in the last few years. Even FAANG companies where they're paying their engineers a lot.
Over time, it seems like I'm getting less and less noise dampening... my last office, they had these little fabric cardboard deals they clipped to the edge of the desk... before that, I worked at smaller places, where there were a few people per office, and before that, I worked at a large place that gave us full cubes.
But at this office? nothing. nothing in between me and the person in the desk across from me. I had facilities put in a whiteboard between us, 'cause while I can wear hearing protection for noise; accidental eye contact is just not okay.
These aren't junior people, these aren't low-paid people; I don't think it's about saving money; or, cramming us in might be about saving money, but leaving out the partitions isn't. They give us really nice, expensive sit/stand desks that would demolish the cost of partitions.
(That said, most of the places I've worked at the very least had fabric coverings on the floor, and often those noise dampening ceiling hanging things... but I personally think that partitions are important, and those have gone the way of the dodo)
What I'm going to say is a very personal opinion and I understand well that it's not everybody's:
You'd have to pay me a lot of money to have me work in a place with separate offices or with people that think that "accidental eye contact is just not okay". A lot of people (not arguing that it's the majority, I have no idea) are actually more productive and happy in an open space than in a box cut out from the rest of the workers.
>You'd have to pay me a lot of money to have me work in a place with separate offices or with people that think that "accidental eye contact is just not okay".
I guarantee that you work with someone who doesn't want to accidentally make eye contact through their monitors while trying to work. You don't even need to be particularly introverted, i think, to find faces distracting when trying to code, and introverts, historically, have been attracted to the industry.
I did a lot of co-working from 2009-2012 in several cities. The atmosphere was always very quiet and professional. People were very cautious about creating noise, and few people every spoke aloud unless they were on the same team.
I'm not sure what changed. Was it the bro-ification of the tech industry? Did coworking get a lot cheaper, and brought in a lower class of people? Was it Starbucks making its stores less attractive to campers? It doesn't sound like I'd go back to coworking again.
Cheapness is the answer, I expect. Based on my albeit limited experience, people who are actually making money are getting on with it and being productive as possible.
The problem people can't be making much unless there is a way of monetizing noisy phone calls that I am unaware of?
The Workspace offices I've been in have been a lot quieter than the WeWork one I was in -but- a lot of that would come down to lower density, inter-office walls made of concrete instead of glass, etc. (although the shared areas seemed generally quieter too but I didn't spend much time there.)
No, but I've worked in a few co-working spaces and the experience has always been the same. I expected Regus to be a little more grown-up but it appears not?
From what I've read about wework, I certainly won't be a customer any time soon.
Why? Coworking is not a new concept. There are plenty of local coworking spaces in every city that has WeWork. How are they better than their local competitors?
Not the OP, but I can shed some of my thoughts as I've been at WeWork, local co-working spaces, and leased our own office space.
Most co-working spaces are cheaper, but they won't offer as many amenities as WeWork. 24-hour building access, conference rooms (for clients and internal meetings), phone booths, free coffee, a kitchen to utilize for lunch, highspeed internet (1,000Mbps if you use the ethernet jack) and roughly around 200Mbps on their free Wifi, free printing up to a certain volume every month. Did I forget the best perk? With your WeWork membership you can actually access any other WeWork location in the world and work out of there.
There were a number of times when I was traveling, I would just book a desk at another city or country for a single conference room credit.
Just a few positives off the top of my head compared to other coworking spaces. While you can find some with the same benefits, WeWork also wins with their decor and natural lighting in some offices. They also make it easy for startups to expand if they need more desk space. You rent on a monthly basis, whereas most places do yearly contracts.
Now let's talk about leasing your own space and all the headache that goes with it. At least in NYC, most places don't have a kitchen. So if you want a place to make coffee and wash your hands that's not the bathroom, you'll need to pay someone to have it installed.
You'll also need to set up the internet and electricity. And since you're on a lease, there's a good chance the landlord will raise the prices sky high the moment the contract is up. You'll actually end up paying relatively close to WeWork's price per month with a lot more things to manage on your own.
Think of it as self-hosting versus managed hosting. Small scale startups don't want to deal with all the headache so they just opt for WeWork. It's a reputable brand and they know what they are getting at any WeWork. It's similar to walking into a Hilton or Marriot. You know what to expect from it.
I don't think the debate is whether WeWork provides a better office space experience than Regus, which it does, having used both.
The question is though is it worth 10x more than it's competitor on a per customer basis?
Since they are fundamentally selling the same thing, office space, and there are ton of new startups doing the same thing with a similar vibe to WeWork in NYC, their original market, it has shown that the model is easy enough to replicate and most tenants won't benefit from a WeWork satelite network of offices since they remain local, and the customers will primarly choose on price when the same benefits are offered.
So a 10x multiple increase over their closest competitor at scale would imply that they have a foreseeable future where they are doing 10x more revenue, which would be approaching $8-10B.
Also in a market that is heavily dependent upon the general health of the fiscal market that would imply 100% growth for each of the next 3 years and the global economy not hitting a recession which would certainly impact their revenue. That's before we even get into the fact they are losing over a $1B a year as well.
They are well capitalized so that is less of an issue, but people are basically implying that either WeWork owns the entire coworking office space market, or these other initiatives take off.
There is a possibility for that to work. After all half of Amazon's current market cap is actually AWS and that is far removed from their original ship books to customers business model when they first launched.
So it is possible that WeLive can become a large contributor over time, but I would prefer to see more numbers on that and how that is progressing and if it's really a working model, then the rehash of the coworking office space analysis.
There's no doubt that it's great for you as a consumer of VC-subsidized services but given that their largest investors are basically echoing what the OP wrote, I would have to agree with "rubbish" differentiation.
WeWork single handedly changed the way we work. It is way easier to build a tech startup with the help of a co-working space company than before.
I suspect that WeWork's business model ain't the problem but it's competitors, for example in London, UK. Competition drives prices for new real estate, crashed margins.