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I’ve been single founding side project ideas for years and that’s been a lot of fun. Recently I had a chance to do it full time for a long period of time. Having gone through that I will say that it isn’t something I would ever do alone again. The highs were muted and the lows were magnified. You are far better off if you can do the journey with someone than without anyone.

That being said here are some things that helped:

1. Have a friend that you can call that is interested enough to listen to what you’re doing. We joked that my buddy was like a free co-founder. This helped a lot but it was still not as great as the real thing.

2. Make lists. Figure out all of the things that need to happen for your month/week/day to be successful and figure out how to make that happen.

3. Focus on things that being small give you an advantage over a large company. One book I read said something along the lines of, “if you’re a small guy being chased by a big fat bully you should run up the stairs as it would be easier for you and tire the bully out”. How this plays out in practice is going to depend on your competition.

4. Don’t get married to your initial idea. It will certainly change as you learn more. The more resistance you put to change the longer it will take for you to find success. Start with something and start getting feedback ASAP.

5. Getting meetings is very hard. Cold calling sucks and cold emails are even worse. Use your network. Even people you might not think are connections can be huge help. When you’re stuck just go through your contact list thinking about how you can get a warm connection to what you’re trying to do. Be honest about why you are calling your contact so they don’t feel used.

6. This may be controversial but when you haven’t even validated the market unit tests just don’t seem like the best use of time.

Life is short and I find it more enjoyable with friends. If you’re like me then you’ll enjoy this journey more if you take someone with you. That being said I realize everyone is different. I thought being a solo founder was going to be great but next time I’m finding a buddy to join me.

If you want to bounce ideas off of a random person or hit me up for networking to get meetings you need please send me an email (in my profile). Good luck and enjoy the highs! They are so exciting.

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