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for me, at least, it feels like "selling first" means getting product feedback first.

so, setup a landing page with a "send us our email so we can tell you when our tool is read!" form and see if it attracts people.

Depends the kind of product you are building but you don't necessary even need market validation, you only need it if your product is exotic enough that there's nothing close to it.

realistically this only works for unique products there are so many alternatives for EVERYTHING that most people will just move on to something that is ready today instead.

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