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I don’t think the market is growing exponentially, do you know of any articles that make that claim?

More to the point, I get the impression that Apple expected more growth than occurred already by the initial effort and marketing they put into watch. All of the hoped for growth hasn’t come yet, though it could still come in the future.

I think what they are looking for is a wearable (Apple or otherwise) being seen as a must have device, which isn’t the case in 2019.



15% year on year growth, year after year, is exponential.

Also - why do you keep saying Apple ‘expected more’?

It’s a multi billion dollar business and a growing hit.

You talk about hopes for growth that hasn’t come, but is that just an impression?




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