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I'm not even sure Ive does that much design any more day to day. But there's definitely issues piling up in that regard. The most notable Apple design of the last few years is the notch, and that's very much in the "it's not a bug, it's a feature!" category. Apple got what people liked about the Macbook Air so completely, totally wrong I'm baffled.

Apple's design lab used to be amazing at balancing usability vs design. It feels like that has tipped far too hard towards "thinner at any cost" as a design philosophy, and that's come at a cost of clean lines and product quality. The design lab doesn't need reigning in as such - Apple needs someone who can challenge them at a senior level and call them out, which Jobs did and it feels increasingly like nobody else has ever replaced.




> Apple's design lab used to be amazing at balancing usability vs design

Agreed. There was a thoughtful pragmatism to Jobs-era Apple products. That pragmatism is gone.




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