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> Fix design. Fire Jony Ive's a$$ and hire some real designers. Apple used to be insanely great at design. Now they are a nobody. Take a look at HomePod. It is an amorphous blob. Every single Bose speaker looks better than HomePod.

I'm not a designer, but wasn't Jony Ive largely responsible for leading many of the great designs at Apple, including the iPhone? Or do you think he's stagnated, or perhaps is unfit in his current managerial role, or something else?




Not so much. Most of his iconic designs are actually pretty direct copies of the looks Dieter Rams of Braun created a decade or three earlier. That includes a fair selection of the original iPhone apps and icons. Surprising perhaps considering the brouhaha over rounded corners.

That doesn't make them bad, but Ive seems to take mostly the look not the design philosophy. Meanwhile he pursues the cult of thinness.


> Or do you think he's stagnated, or perhaps is unfit in his current managerial role, or something else?

Partially unsuited to his current role and surrounded by yes-men who play to his worse instincts, and partially in that he used to have several powerful counterweights that are no longer present on Apple's exec team to challenge him.


> wasn't Jony Ive largely responsible for leading many of the great designs at Apple, including the iPhone

Steve Jobs was the tastemaker. Without Steve's input Jony is apparently not able to produce insanely great designs.


AirPods prove this wrong.


I have two pairs of AirPods. Technically they are a marvel, but their design is quite ugly (large white bars).


I disagree, but I’m not sure where else we can go with this, since it’s a matter of taste :)


He was promoted to handle all design including software. He was best focusing intensely on industrial design for hero products, under Jobs


Hopefully does not end up being a case of Peter Principle

https://en.wikipedia.org/wiki/Peter_principle




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