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I posted this in another thread, but one thing I think that is hurting the iPhone upgrade cycle is that there are now so many iPhone versions no one can remember which "generation" they all are. Since 2016 we've got iPhone SE, 7, 7 Plus, 8, 8 Plus, X, XS, XS Max, and XR. With so many versions, I think there is less social pressure (internalized or real) to upgrade because it's not like people even really know how old your phone is by looking at it.

Compare this with everything before, where Apple came out with at most 2 versions a year (a cheaper one and a more expensive one, e.g. the 5c/5s or the 6/6 Plus). In its attempts to grab at lots of different price points Apple is losing what differentiated it and made it special in the first place.




XS reminds of an extra small version..


So many people wish it was extra small!




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