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The 5C was much more like the 5 (same CPU, etc) than the 5S. Their previous strategy had been "sell the previous year's phone for cheaper". The 5C was basically the same strategy, except for that one year they put it in a new colorful enclosure.

It was a nice looking phone but a tough sell because the 5S was such a big leap (first 64-bit CPU) over everything else. The 5S is over 5 years old and still supported by the latest iOS.

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