I'm fine with paying an explanation premium to go from 90 -> 100% functionality.
But only when 90% functional doesn't already cover my needs.
Apple goosed the iPhone price exactly as phone processors started hitting Moore's cliff of diminishing performance returns. High performance across the market + most users served by "good enough" processors = commodity
Apple's never done well with commodities.
iPhone processors (unlike Macs) are still getting much faster every update. You can debate whether that extra speed is actually useful in everyday life, but they are getting faster.
We'll see how EUV scales for everyone.
I'm thinking cars in particular. There's a subset of us that under-spends relative to what we could own if we really wanted the greatest wheels on earth. It's not so much that we're in constant dread of an engine failure or crash that would turn a $90K Tesla or BMW into scrap metal. But we get most of what we want with Toyotas and Fords. And we're spared the stress of worrying about the well-being of one more precious element in our lives. (Houses, spouses and little kids create plenty of those stresses as is.)