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Speaking only for myself, a single iPhone has always cost more than I want to pay. I'm doubly concerned with dropping it. My main thought with buying a phone is would I be willing to buy a second one if something happens to the first one.

Ive had many iphones. When they first came out, it was very common for all other phones to have a bracket on them to attach a lanyard, lanyards with decorative items were common.

After breaking and dropping several, i had lamented that i really wished that they had included the little lanyard bracket so i would drop it less.

I was literally told i was an idiot for not appreciating Ive's design asthetic.

Screw that. Personally, given how many times i have broken a screen, and then being told that "if you wanted to protect it, get a rugged case, all i can think is that the base design is faulty.

I dont want a case, but an unprotected phone is just too fragile. Apples response was to come out with a model which had glass also on the back.

I cant stand that people think that apple is withought fault...

> After breaking and dropping several, i had lamented that i really wished that they had included the little lanyard bracket so i would drop it less.

> I was literally told i was an idiot for not appreciating Ive's design asthetic.

That's ironic, since I have an old iPod Touch that has a build-in lanyard bracket.


I feel the same way. Especially with my new iPad (non-Pro). I don't want to ding the sides in my bag or accidentally dropping something on its back, but it's form factor and weight is perfect without a case.

I long for a future where iPads (or devices with similar capability) costs 10$s and Apple Pencils costs 5$s to not worry about them anymore. Because hoping companies to make things reliable/rugged anymore is such a false hope (or it's too expensive anyway).

Their products have always been high priced. But they need to change. Cook has destroyed entire parts of their ecosystem and people have been moving away. Plugging my first iPod into my Mac felt polished in a way their products no longer do with one another. Even their services feel slapped onto their hardware. I shouldn’t ever get a message that my local hard drive is a limiting factor in my iCloud access or vice versa. I also shouldn’t have to wait for files to download from the cloud. Just do a network mount. That’s the sort of thing that would have been handled gracefully with Apple engineering in the past. They’ve stripped functionality out of their applications to force people to purchase software or services they don’t need - ala iMovie/FCP (to my understanding). The list goes on.

Which is why I have been using a cheap moto G for the last 5 years costs me < £150 and £7 a month.

If I lose it or drop it I am not concerned.

Moto G here as well. Great battery life, decent everything else, if I run over it with the truck I just buy a new one.

A decent camera is the only thing I missed.

Got burned by HTC's obligatory flaws, LG's shipping known broken hardware, and didn't find the last premium iPhone I carried delivered enough value.

Out of curiosity, do you have that same mindset (i.e. a factor of your decision to purchase is whether or not you're willing to buy another one if the first one is unusable) with anything else in your life? Also, Applecare+ is a worthwhile deal if you're that concerned about breaking the phone (and probably even moreso now with the glass-backed phones).

The difference for me is the "good enough" factor.

I'm fine with paying an explanation premium to go from 90 -> 100% functionality.

But only when 90% functional doesn't already cover my needs.

Apple goosed the iPhone price exactly as phone processors started hitting Moore's cliff of diminishing performance returns. High performance across the market + most users served by "good enough" processors = commodity

Apple's never done well with commodities.

“Moore’s cliff”?

iPhone processors (unlike Macs) are still getting much faster every update. You can debate whether that extra speed is actually useful in everyday life, but they are getting faster.

The A12 made some extremely smart memory µarch changes and benefited from a node shrink to TSMC's 7N.

We'll see how EUV scales for everyone.

There's an interesting psychological dynamic here that's probably relevant for other high visibility purchases, too.

I'm thinking cars in particular. There's a subset of us that under-spends relative to what we could own if we really wanted the greatest wheels on earth. It's not so much that we're in constant dread of an engine failure or crash that would turn a $90K Tesla or BMW into scrap metal. But we get most of what we want with Toyotas and Fords. And we're spared the stress of worrying about the well-being of one more precious element in our lives. (Houses, spouses and little kids create plenty of those stresses as is.)

The only thing I can think of is the $400-ish digital camera I bought to take pics when I really want something nicer than my cell phone. If I lost that, I might replace it.

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