Always beats imagination or reinventing the wheel.
I find them unhelpful when:
- the same information isn't also presented on the page
- they hide the seek bar, I use this to go over what I find most important
One bit of feedback on the vid is I think it could be better timed to the music - the text zooms should be on the beat breaks.
> The bad news is, I don't know of the equivalents of these for Windows, so all I can simply say for this article is you'll need a macOS device to follow along.
Does anyone have suggestions for Windows-supporting alternatives?
Oh wait, those are all open source project and ported from Windows to Linux. You lucky Windows-user ;)
Openshot and Kdenlive are both good open source cross platform video editors that are easier to learn, though kdenlive's Windows support is still in beta.
If you don't know what you are doing, I would suggest you probably should just hire some freelancer on Fiver, license professional Music and find a Voice over.
I think a good Video can do much more than just explain your product it also can make people trust you more. But a badly produced Video can also do the opposite and make people think also bad about your Software. On the other hand, a simple App probably needs a lot less trust than a Cloud Service.
No B2B, customers are likely pre-college grads, and the pool of customers are tiny.
Anyone like to hypothesize why a company would be exclusive to Apple?
Beyond that, and to your actual point, different developers have different motivations. Maybe their tool fits a specific need on macOS or within their community, or maybe they are starting with what they know, with a view to expand to other OSs later if they get traction. Or they aren't trying to sell the most software, and so don't feel the need to fish in the biggest pond. Or their software is iOS specific, which is potentially more portable to macOS in a way that it might not be to other OSs.
Seems like lots of reasons, and probably not that different to why some software is only available on Linux.
Does enterprise use this? Any big companies?
Interestingly, its mostly the admin/production/HR team who are on the Macs. Additionally all company laptops are MacBooks.
Can you explain what you mean by this?
but I don't get 'pre-college grads'. i can't think of a single mac (or macbook) owner I know who is a non-adult (I'm presuming you were meaning to indicate a youth-angle, not education level). I'm sure there are college-age mac owners, but all the ones I know are adults, working for businesses (or themselves as a business).
it's also easier to support just one platform than many.
"there's riches in niches" may be the general answer.
Edit: Added a link.
Assuming the video creator is here, here's a quick tip to make the video even better: zoom in and crop.
Currently you seem to be showing the entire app window. Try only showing the feature you are highlighting. This makes the video better for small devices and on computer screens when the viewer hasn't gone full-screen.
I simply open a google doc in B4 page format landscape and keep a list with bullets/sub-bullets.
It's not ideal, but I haven't found a mind-mapping tool that materially provides anything better.
I also bought a great mic (AT2020USB+) so that viewers were actually able to hear what I say. I went as far as recording the audio separately to avoid my notebook fan noise, keyboard clicks, etc. But I later figured that the high quality mic + Camtasia's noise removal are so great that I can save the (huge amount of) time and use the audio that I record on the go. (I was mainly recording 1-2 minute how-to videos.) Now recording a 1 minute video takes me ~an hour instead of a day that it took at the start.
Great article. I hope to use it to do something similar soon :)
I've been doing this for a few months myself : < 1.5 min videos for products I'm working on then I share the video around - and after a few iterations can post it to a website.
I've been doing a "story style" voice narration over my videos "Meet _________ she's a ________ that needs to accomplish _________. Product _______ helps her do that ....."
that said - I like the OP's non narration style too : Headline -> product screen -> headline ..."
Here is a summary of the tools and process I use on windows 10:
1) write down the narrated story in a google doc - with individual, numbered "scenes" ..these will be only 1-3 sentences each.
2) practice narrating into Audacity (an audio tool). A decent mic is a good idea - I use a Samson Q2U.
3) iterate on #1 & #2 over and over until you get the text and time to be < 1.5 mins. This is harder than it seems and listening to one's own voice is grating ;)
4) export to mp3 and share with some friends/family to make sure the audio and intonation sounds good. (hint: before exporting, use Audacity's "Normalize" effect .this will attempt to bring the audio to a 0db level which is helpful in the video editing phase when mixing with background music and the audio ducking features).
4.5) once you have the audio narration wrapped up, export audio into individual audio clips for each scene in the written story. This helps if you want to move things around at video editing time.
5) product mockups are done in draw.io , then I just grab the a screen shot of the product mockup screens to be included in the video.
6) screen recordings with a real product / desktop etc are grabbed using OBS (open broadcaster software). This is a GREAT package and works great with single or multi-monitor setup as well as multiple webcam sources all at once if you need them (ex. to show mobile / hardware / physical product along side the desktop software).
7) I bring in other scene images purchased from Shutterstock. This is KEY if you want to have the same actor in different scenes throughout the video; and its hard to get this from the free image sites like pixabay. If there is one thing to spend money on in this whole process - its shutterstock - I can't emphasize this enough. Seriously - the images are great and seem to almost be ready made for this kind of activity.
8) Background music - just like the OP - youtube audio library is awesome : https://www.youtube.com/audiolibrary/music
9) Video editing (remember we're talking windows 10 here) - I use Pinnacle studio 22 - its decent once you get through all the very frustrating UI bugs and bugs in encoded output. I like it for the pan & zoom effects (think Ken Burns effect) and audio ducking. If you don't buy a package, try starting with the free Davinci Resolve - its pretty good and what I would use if starting over. (in fact the only reason I purchased Pinnacle was becuase I forgot about Davinci Resolve)
9.5) putting it all together in video is a matter of dropping in all the images from shutterstock, screen shots of draw.io mockups, obs video captures, background music and narrated audio clips - and then spending HOURS (I'm still a novice) getting the transitions and audio lined up just right.
9.6) use "audio ducking" to cause the background music to go down in level when the voice narration is present and go up in level during transitions or non-narrated demo sections.
hope this helps...