I'm not surprised their attempts to hold onto fame didn't work, it's like they completely forgot what they had made.
Original version and speed here, the section used starts at around 30s :
Edit - This was mentioned in the article with a YouTube link as well.
Mind. Blown. How have I never noticed this!
I think the hampsterdance web site came first (with the grid of dancing hamsters and the short music loop) and everything spun off from there. Quality elder meme.
Oh. After trying to find it with google before, too many times, DDG found it in one go: https://m.youtube.com/watch?v=UqWwsUhrFBw
Part of successful product development is making something people actually want to buy - slick marketing will only take you so far as the juicero showed us.
Those little hamster dolls just simply aren't cute or cuddly-looking.