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Not really that a great product is mandatory, but simple, easy to pronounce names when combined with simple and easy to use apps usually equals success. It's also important that the name can be attributed to the people using the app (Kiksters, Tweeters, Googler etc), and the actions can come from the name as well (Kiks, Tweets, Google it). Also leave room for apps using your api (if you have one) to take advantage of your name, (Twitpic, etc). Combining all that when picking a name really helps.



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