> 4) Getting paid to leave is simply a different metric than having to get out your wallet to pay for something. Surely the authors know this but I didn't see it mentioned. 'WTP != WTL'
Glad someone mentioned this. It would be a very different situation if you switched Facebook over to a subscription model, and it'd be a different outcome still if you had people bid to be the only one still able to use Facebook in the auction.
I honestly think this is actually a really bad metric to choose, even if it's better than nothing. I, for instance, barely use Facebook, but would require a decent chunk to bother to deactivate it, just because I'm really insensitive to extra money compared to the general population. I would, on the other hand, probably not pay much to keep it because that requires extra work. Still better than nothing, but hopefully someone can top this.
Glad someone mentioned this. It would be a very different situation if you switched Facebook over to a subscription model, and it'd be a different outcome still if you had people bid to be the only one still able to use Facebook in the auction.
I honestly think this is actually a really bad metric to choose, even if it's better than nothing. I, for instance, barely use Facebook, but would require a decent chunk to bother to deactivate it, just because I'm really insensitive to extra money compared to the general population. I would, on the other hand, probably not pay much to keep it because that requires extra work. Still better than nothing, but hopefully someone can top this.