Some sites shoot themselves in the foot with dark patterns. J.C. Whitney, the auto parts company, does this. If you go to their site, you probably want to buy an auto part. They have a reasonable system where you select make and model of vehicle. But then they start throwing full screen ads at you on mobile which get in the way of buying auto parts. It's really hard to get past those ads.
I tried twice to buy a part from them, then gave up and went to a competitor. On the compeitor's site, I was done in five minutes, and the part arrived today.
Fandango, the movie ticketing service, has a similar problem. If you go there, you either want to buy a ticket or find out what's playing. They keep shoving trailers and popups in your face as you try to get to the desired movie and the ticket ordering page. And they keep trying to get you to install their "app". I've stopped buying tickets on line from them; I just go to the theater and pay cash. It's faster.
> Some sites shoot themselves in the foot with dark patterns.
I was thinking this when trying to navigate altium.com.
Hint: we have a license for their software which we spend about $5-10 grand a year on and it's behaving like an ad sponsored clickbait site, throwing one pop up after another. Click on video, pop up shows up with a tiny ill placed dismiss button.
I tried twice to buy a part from them, then gave up and went to a competitor. On the compeitor's site, I was done in five minutes, and the part arrived today.
Fandango, the movie ticketing service, has a similar problem. If you go there, you either want to buy a ticket or find out what's playing. They keep shoving trailers and popups in your face as you try to get to the desired movie and the ticket ordering page. And they keep trying to get you to install their "app". I've stopped buying tickets on line from them; I just go to the theater and pay cash. It's faster.