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I think it's an issue of really [deliberately] inconsistent messaging. The general public thinks e-cigs are harmless compared to tobacco and what little common counter argument (maybe the coils are degrading and leeching into the vapor?) exists is not particularly compelling to the average person. Thus we have a perfect storm where manufacturers have a literal chemically induced captive audience and we're starting to see how they're making use of that feature to make money. Most of us don't see it but if you go to the right communities, everyone and their sister is vaping furiously. It has a rather distopian feel to it...

From what I've heard, vaping can be dangerous because if it condensates into the lungs all chemicals used to get the fragrance can't be expelled anymore, so it's not that different from traditional cigs.

Luckily I quit smoking over 20 years ago and never ever considered trying ecigs. But still like the smell of burning tobacco, which is why since the day I quit I didn't have a single puff, not even to light one for a friend; after all those years I still like it.

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