Their competition is mostly "old" guys who can easily and "cheaply" create and manage their own infrastructure.
In other words, when they "educate" young people about "The Cloud" and how is "The Best Way, the Only Way", they win because after a few years people got used to AWS as a fact of life and young professionals don't know how to administer a Linux box anymore.
In other words, when they "educate" young people about "The Cloud" and how is "The Best Way, the Only Way", they win because after a few years people got used to AWS as a fact of life and young professionals don't know how to administer a Linux box anymore.