I am really sympathetic to this idea but I think there's a bit of a underlying assumption here -- this requires _rational actors_. This isn't always the case. For example, racial or gender hiring discrimination happens, but it's irrational, since artificially shrinking a hiring pool can lead companies to miss out on great candidates that would have led to greater profits.
Frankly I think the world would be a better place if "the market is rational" but I don't see a lot of strong historical evidence for that. It would be a lot easier to create policies to shape behavior in positive ways if that were the case.
I certainly don't disagree that addressing climate change will be impossible until there's a Holy Grail solution, but I'm skeptical that it would adopted quickly or by everyone.
> If we can align policy with both interests I think we can make serious progress.