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Honestly, this rarely seems to come down to cloud pricing considerations. Rather, the goal for most shops who choose something like PCF is to (a) simplify onboarding and ongoing work of devs since they don't need to learn the nuances of each cloud IaaS, (b) stripe a single ops model across each infrastructure pool, which matters since no enterprise of size is using only one. People buy because they struggle to ship, and PCF helps these big companies put their focus back onto shipping software, not where or how it runs.

Disclosure: I work at Pivotal.

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