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If you put the word "margins" in quotes in your query, all of your results will contain that word.

This seemed to be true at one time, but I noticed last night that it doesn't always work.

These days it seems to put include results without the word, then provide a tiny link below each deficient result with a link to "must include" the missing word in a new search.

That used to be the previous behavior, but now it's inconsistent.




Do you have an example where adding quotes doesn't work? As far as I can tell, it always works for me (yeah, we may be getting different personalized results, but still...)


It’s kind of hard to share links because google personalizes results against our wishes. But a search for ‘"monkeys" burritos san diego “fries”’[0] returns a first link [1] that doesn’t include ‘monkeys.’

There are also other results [2] that include ‘monkey’ not what I asked for.

It’s infuriating. I just want to grep the internet. Is that too much to ask?

[0] https://www.google.com/search?client=safari&hl=en-us&ei=P1oH...

[1] https://www.pinterest.com/pin/481463016388903842/

[2] https://www.tripadvisor.com/ShowUserReviews-g55543-d4580159-...


In your first example, >90% of the text on the page is in the "More Like This" section which is heavily personalized by Pinterest. So I'm seeing different content than you are, and Googlebot saw different content than either of us. Given the complete randomness of the content in there, I wouldn't be surprised at all if "monkeys" appeared on the version that was indexed.

In your second example, the word "monkeys" does appear on the page, in the "Show reviews that mention" section.

More importantly, did you have a result in mind for this query that isn't showing up? It seems somewhat nonsensical.


Thanks for the reply. I’m on mobile and searched on mobile and I don’t see “show reviews that mention.” I do see “read reviews that mention” but that includes stuff but not monkeys [0].

The Pinterest page perhaps has monkeys at some point, but doesn’t now.

This isn’t a real search, I just added something whimsical (and I miss San Diego burritos). This is behavior I remember but don’t typically track so it’s hard to remember on command.

Note you can use search tools | verbatim and it will return pages will all terms. The Pinterest page is still there, but the trip advisor page is missing [1].

[0] https://imgur.com/gallery/Xlp8lsk [1] https://www.google.com/search?q=%22monkeys%22+burritos+san+d...


As loathe as I am to invoke Inception, having an advertising platform index advertisements and then sell my traffic to advertisers feels like a recursive death I don't want to die.


All that link appears to do is add the quotation marks around that keyword.




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