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The joke that I've heard is "performance (review) driven development".

If the way to get promoted is to launch a shiny new product, then your most senior people will be the best at finding shiny new products to launch, even if that's not the right technical decision to make.

"Oh but our senior engineers would _never_ make such a selfish choice to make themselves look better at the expense of the company, everyone here _believes_ in the mission."

"Promobird" and "Promobird V2" (and so on).

Closely related to CV driven development.

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