I worked next door to a Sears. Literally 15 seconds from my office to their door. I had a free 30 minutes one afternoon and popped in to buy a jacket. I found one after 10 minutes of searching and got into the checkout line with about 8 people in front of me. Almost 20 minutes later, there were still 2 people in front of me. I abandoned my jacket and hustled back to a meeting.
Amazon is winning for a number of reasons, but for me, the big stores really fail at the most critical part of the transaction, which is where they take my money. That part should be fast and frictionless, and it's not.
Amazon is winning for a number of reasons, but for me, the big stores really fail at the most critical part of the transaction, which is where they take my money. That part should be fast and frictionless, and it's not.