Today, purchasing Windows doesn't guarantee you ad- and data mininig free system, and soon it will be difficult to purchase Office at all, you will be renting. In this regard, I'm happy that there are different business models, not just one that would slowly pick the worst traits of everything else.
To add on this argument: another huge problem is that the license terms made open source development/distribution really hard (i.e. a patent minefield). Similarly it could lead to legal trouble for people who just hosted their videos.
The biggest problem is those companies within the group don't agree on the percentage spilt between them. Basically they are just being bloody greedy. And the reason why we have MPEG-LA, HEVC Advance, Velos Group and others.
The good things is that most companies realise how much of a poor job MPEG-LA did ( My guess is that they only cares about their commission any way ), they started MC-IF , which includes most of the original HEVC MPEG-LA Group members, HEVC Advance Members and one Velos members as well. They are basically most of the Japanese players... and ...... Qualcomm.
I really wish VVC succeed, and push the technical limits of Video Compression as well as replacement of JPEG, without all the dramas and patents problems.