To think that it somewhat represents future direction of Google seems over the top.
Dynamic creation in the way they are hinting at in the description seems like a very difficult but interesting endeavour that requires a lot of iterating to get anywhere on.
This thing could be placed in an art gallery. Visitors submit an original drawing and watch it transform into a cookie cutter contribution, stripping away everything that makes them unique. Its actually a pretty played out concept artistically, the whole “white picket fence” vibe.