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I've seen withgoogle.com before. withgoogle.com is supposed to invoke collaboration, but with google's reputation as a cold, impersonal corporation where everything is automated and there's hardly ever any technical support, I just mentally shrug it off when I see it.

and we also have abc.xyz and domains.google and other domain shenanigans that I forget about.

I just learned that alphabet.com is different company. I wonder if they've clung to the domain as tightly as nissan.com has clung to theirs or if google doesn't want it that much.

Think of withgoogle.com as an off-google.com domain place for experiments and ad-hoc programs/campaigns. There are still the same privacy and security standards, but a little bit more lax branding rules to allow for more ambitious projects. (Disclaimer: I work in Google and have launched some projects on withgoogle.com)

Back in the time when I was working on jobs for Google (they were my employer's client), withgoogle.com was a domain where we hosted things like "├╝ber-doodles", all the funky gizmos, etc. It's basically so that they don't run "experimental" / "untrusted" code in the same cookie domain as google.com; same thing goes for googleusercontent.com, where they store user-uploadable media.

It was always my impression that coolproject.withgoogle.com is meant to be understood as "company X made a cool project with Google".

Not sure if I understand your comment. Alphabet is google's parent company, allegedly created to assuage the fear of a giant entity by turning it into multiple quite big entities.

Alphabet, the owner of alphabet.com appears to be some sort of fleet (as in company car) management service, unrelated to Alphabet the owner of Google.

Right, I see. Thank you for the clarification.

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