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How much of a fluctuation did you test? $9 vs $19? $49 vs $99?



We mostly only had enough volume for solo users, where we tested anywhere from $4-$20/month for an individual account. Found VERY little difference in conversion anywhere below $10, with a big dropoff thereafter. Pretty remarkable that conversions change almost not at all between 9.95 and 3.95/month.

Our volume for business signups wasn't super high at the time (that's since changed-- go RescueTime!), so we didn't fiddle much with that.

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I also heard from an ex-employee at FreshBooks that there was little difference between $12.99 and $19.99 in terms of conversion.

It must be a common psychological trait to value things in sequences of $9-10.

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