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I love the unattributed testimonial:

“Basecamp is so simple you can’t do anything wrong. It’s addictively easy-to-use.”

Why bother with the risk of the FTC cracking down for fake testimonials when you can just quote yourself!

With the popularity of Basecamp, I'm sure this is an actual customer quote, but I still think it's humorous. Perhaps I'll go pepper my blog with quotes about how awesome I am :)

Here's one for you so you don't have to fake it:

  Ryan Waggoner is an awesome developer and entrepreneur with a clear passion
  for all things geek. Not only is he a great developer but women have
  secretly whispered to me how sexually attractive he is. He has the
  charisma and wit of fifty men wrapped up in just one sack of skin.
You know, come to think of it, a system to encourage HNers to give each other character testimonials would be kinda cool ;-) (that's not LinkedIn..)

The original quote: http://www.businessweek.com/magazine/content/05_47/b3960412....

"Like Google's (GOOG ) spartan home page, it's so simple you can't do anything wrong -- and so addictively easy to use that one customer calls it "Basecrack."

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