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Common enough strategy these days, though not usually from the big players. Double your price, you'll roughly halve your (new) customers - same revenue, but more profit because of less overhead.

"Double your price, you'll roughly halve your (new) customers"

Absolutely not true. I've experimented with dropping prices by half and got a barely noticable uptick in customers. I've also bumped prices by 20% and had conversion actually increase slightly. Pricing psychology is way more complex than that.

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