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I commented on the article too - but, could this just be a customer retention ploy?

I no longer want to cancel anything because if I need to come back and re-activate my projects, well, it looks like it may cost me double.

No ploy. It's straightforward: We're testing the plan mix, the number of plans on the sign up page, and the design of the sign up chart. All the prices remain the same.

Jason, will you be publishing the results of this test?

I would love to know if it makes more sense to start with plans @ $50 rather than $25 and the impact on new registrations.


Yeah, but as a new customer how do I access the cheaper plans? They're not on the rates page.

I recently archived and cancelled my personal account and now see that there is no way to resume projects on the free plan and the personal plan has been removed.

This is an interesting idea actually. Never thought about that.



This is akin to building a wall around your garden after you've invited a bunch of friends over for some tea and cookies. If I thought for a second that some business was trying to lock me in by making it super painful to leave and come back, I'd leave and never come back. It's not like there's any shortage of project management web apps.

However, I highly doubt this is what they're doing.

Well...I meant, this was a brilliant, subtle strategy from their point of view.

They aren't building a wall, they are simply sending a signal that the value you are currently taking advantage of is higher than you initially paid for it - and we realize it.

I see nothing wrong with the way they have done it. If they forced you to increase your monthly spend as a current client, then that would be more akin to your scenario. But they aren't doing that.

A better analogy would be, they have a nice lush garden setup with fruit stalls everywhere. As one of the first 100 people into the garden, you get all you can eat for $10. However, for everybody after that you have to pay $20. If you know this, and leave the garden and want to come in later....well, whose fault is that?

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