> I only read his post because it's on HN. And I read Medium stuff regularly on Medium.
I totally get where you're coming from, but I'm not convinced that Medium helps at all. I mean, this article was posted to Medium. Medium didn't put it in front of you. So how is Medium helping?
I used to cross-post everything I wrote to Medium, because I thought it was a good reader acquisition strategy. But posting on Medium doesn't automatically get you readership -- you still have to go find readers and rely on them sharing stuff on traditional sites like HN/Reddit/Twitter/Facebook. And none of that sharing process requires your content to be on Medium.
For all of the effort I put into formatting articles well, and making sure that I matched popular writing styles, and adapting things, a post I put on Medium will get <20 readers over the course of a week.
In contrast, I had one good post get traction on HN, and on average my self-hosted blog now gets more visitors than that per day. So now I don't even bother cross-posting, because I don't see how Medium helps me get content picked up on other social sites.
> I mean, this article was posted to Medium. Medium didn't put it in front of you. So how is Medium helping?
Medium has a ton of recirc features that drive page views within the ecosystem. That is the entire reason why Ev started Medium, it wasn't about giving people better typography or whatever.
The reason the product is kind of messed up is because they made some financing decisions that may have not been correct in retrospect, so now they've had to go back and try to retroactively design the product to match their capital structure. But it's not like they wouldn't have had tons of other problems if they were bootstrapped, the reality is there just aren't any good financing options for consumer web startups right now.
> and making sure that I matched popular writing styles
Maybe this is the problem. I'm sure as a professional writer you need to keep up with reader interests (rather than setting up to do the blog equivalent of Finnegan's Wake), but you don't want to be too interchangeable either.
It's like you had to decide each month from each cake you want to eat (there's an infinite row of cakes) and you vie for the huge ones -- together with countless other people, so you get really small crumbs. Go for a smaller cake and you may get actual slices with frosting and all.
>I totally get where you're coming from, but I'm not convinced that Medium helps at all. I mean, this article was posted to Medium. Medium didn't put it in front of you. So how is Medium helping?
Medium put it in fronts of tons of other people though -- someone of which posted it here.
And I discover posts on Medium alone every day.
Plus, Medium posts don't feel like a wasteland -- they have a healthy number of comments.
Yeah, Medium isn't great if you're an up and coming writer, or don't have a following on other social media sites. If you need more proof of that, well go and look at the digest emails they send, or the articles featured on the home page.
About 80-90% are from users with a large following on Medium.com, and many of those are also 'online influencers' with decent sized Twitter/YouTube/LinkedIn/whatever fanbases as well.
Oh, and forget it if your story isn't a paid story. About 90+% of Medium's promoted stories are members only stories now, with the home page I got just now literally having every single story outside of the 'popular on Medium' column being a paid one.
If you're not charging for the story and don't have a pre existing fanbase, at best you've got the end of article suggestions and latest stories link to rely on and the latter has about twenty pages of mediocre stories for every good one.
Like on many platforms now, it seems the popular just get more popular, and the rest battle for the scraps or the off chance they'll break out.
But in practice, is Medium currently helping people build audiences in a significant way? My experience suggests no. It was easier for me to do that with a self-hosted site.
I'm not sure exactly why this is -- maybe it's that Medium's discovery algorithms take into account correlations between existing readers, so if you don't already have a bunch of readers you'll never get picked up. Maybe Medium is just super crowded, so the odds of you getting recommended over someone who's already popular are low.
All I know is that my readers are return viewers (which self hosting helps a lot with) and people coming from Hackernews, Reddit, Facebook, or curated link aggregators. I don't personally see any data that suggests Medium is driving any traffic to my content. And at this point, universally across the board, my self hosted blog performs better than my Medium blog.
I'm sure that varies from publisher to publisher, but I think it's simplistic to say that Medium by default drives traffic. I suspect that for small sites it's a lot more complicated.
> But in practice, is Medium currently helping people build audiences in a significant way?
I actually don't think Medium ever helped people build audiences in a significant way, with relatively few exceptions: Medium has always been structured to build an audience first for Medium and second for "publications" hosted on Medium. But it's never been particularly good at building audiences for individual authors.
While I'm aware this is anecdotal, there appears to be very little correlation between the number of followers one has and the number of views any given article gets: you can have several hundred followers and have some articles that get thousands of views (usually because they were included in someone else's publication or linked from somewhere else on the web), and others that get maybe a couple dozen views.
> I don't personally see any data that suggests Medium is driving any traffic to my content.
It is not. Readers that start on Medium by and large stay on Medium.
> maybe it's that Medium's discovery algorithms take into account correlations between existing readers,
Yes, Medium takes into account who you follow and what subjects you've liked, which is one reason Medium article collections like HackerNoon exist.
I feel Medium is for writers who don't take the time and effort necessary to self market their own content, which is not easy for many people. The platform is just like everything else in life. Are you willing to make concessions for its benefits? I don't see anything wrong with it as long as people are aware of the price of the Faustian deals they make in exchange for a little magic. The same applies to Alexa, Facebook, Waze, etc...
I totally get where you're coming from, but I'm not convinced that Medium helps at all. I mean, this article was posted to Medium. Medium didn't put it in front of you. So how is Medium helping?
I used to cross-post everything I wrote to Medium, because I thought it was a good reader acquisition strategy. But posting on Medium doesn't automatically get you readership -- you still have to go find readers and rely on them sharing stuff on traditional sites like HN/Reddit/Twitter/Facebook. And none of that sharing process requires your content to be on Medium.
For all of the effort I put into formatting articles well, and making sure that I matched popular writing styles, and adapting things, a post I put on Medium will get <20 readers over the course of a week.
In contrast, I had one good post get traction on HN, and on average my self-hosted blog now gets more visitors than that per day. So now I don't even bother cross-posting, because I don't see how Medium helps me get content picked up on other social sites.