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Wow, it's been years. These have always been, in my opinion, Gruber's greatest strength, even beyond readably plainspoken Apple analysis and a certain kindredness to Steve Jobs' perfectionist spirit. It's obvious how much he enjoys writing these; I have to wonder why he doesn't do them more often.

I'm a big fan of his "Translation from PR-Speak to English" articles. I wish he'd translate everything Ballmer says so I could understand what Microsoft is actually doing.


The problem is that Ballmer, like Yang, doesn't actually know what he's trying to say.

One word: "schtick". The way he does it now, it actually means something; "white iPhone debacle" is a big enough deal to warrant an anthropomorphized article!

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