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Sure in music circles, but National is pretty big in DSP circles and if I just search NI in google, National Instruments is the first 5 results followed by a news story followed by Native Instruments. If you go to NI.com, that's National Instrument's website. If I search for NI DSP, NI analog, or NI filters all return National Instruments top billing.

I think it's reasonable that someone might get confused especially since the PDF (About DSP implementations of Analog Filters) doesn't mention Native.

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