I'm reminded of User Testing at Powerset. When we did unbranded search testing of Wikipedia, late-stage Powerset usually won most search comparisons by users. But if we branded the search results against Google, we lost. At first we thought this was an artifact of the test data, but then we ran an experiment where we randomly assigned a brand to our search results and asked users to rank them. Same GvP comparison. The Google branding won. We took it a step further: sometimes random recall searches crept in (there aas essentially no logic to what we put in front of the users other than keyword match). If those got branded "Google", sometimes they still won just by the power of brand association, even against Powerset's sophisticated NL-powered search.
O'Reilly books are a fantastic example of this that goes beyond something as simple as the name of the company/product being an animal (Penguin, Puma, Jaguar) -- any time you see a book with that cover with that style of animal, you know who published it.
Bright? According to the article, the pencils were painted yellow to symbolize China, because their graphite was sourced from Siberia. (Seems like a stretch, but that's what it says...)
What does brightness have to do with it?
Is this... a real question? This seems like a fake question.
Bright color to stand out, as opposed to dark colors hiding imperfections. Another stretch, perhaps.
So while I agree folks should have a positive vibe with the brand, it was kinda overwhelming when we put random recall results under a google logo and lost to them.
Seems like we need another article on Why Pencils Are Red And Black.
 e.g. https://i.imgur.com/mmN943m.jpg
Yellow ones are rare there.
You can see bamboo leaves in the zoomed-in version:
But I doubt that's what they're going for with the pencils.
The overwhelming majority is black/yellow. Maybe they geo-segment.
Of course, my schools didn't necessarily buy the highest quality pencils for the children, and they probably all came from the same supplier.
The high-quality ones, which a relative who was a draughtsman used, were dark green 
High-quality ones, used by a couple of artists and a draughtsman my parents knew, were blue: Staedtler Mars Lumographs, again made then in the UK, but now only made in Germany. Still an even better pencil than the Noris.
I remember Berol "Handwriting" pens, red with a white nib that produced blue ink, but never liked them or used them much. Berol had colouring pencils sewn up when I was in school.
I still can vividly recall the sense of awe whenever I entered the storage room in which the school kept all consumables - box upon box of pencils, erasers, rulers, notebooks...
Somewhat of a writing fetishist to this day - I have a box of Lumographs in the office for field notes, whereas meeting notes and such are mostly done with a fountain pen.
These are virtually unknown in the US, but they are fantastic. The best part is the synthetic material they use for casing instead of wood. It is a joy to sharpen (the reviewer mentions a synthetic smell to go with it, but I never recalled there being any).
if your schools are buying pencils for the students, you're one up over my childhood in canada.
I think the average 7 year old has their own pencils and pens. My mum was a teacher in a secondary school in a poor area; she always had spare pencils and pens for any child without one — which if it was frequent, was probably a small hint that home life might not be great for that child.
The wider area was of average wealth, and the school bought the pencils my mum gave out. I think, in some areas with particularly underfunded schools, teachers are known to spend their own money on things the poorest children need.
(I grew up in England.)
Totally off-topic but I just realized as I read that that it sounded like the Russian word for pencil: карандаш (karandash)
So I thought, aha, it's like with Xerox -- the Russians took the name of the company that makes the item and named all the items of that type after the company's name.
But it actually is even more interesting. The name of the company was taken from a French satirist who created his pseudonym after the Russian name for pencil.
And then, later, a Swiss company that made pencils used the name of the French satirist's pseudonym as their name.
But I didn't get just yellow ones. I had many different colors and patterns.
I do instinctively recognize yellow as "the color of pencils" but it's from so many cartoon graphics of them, not because they were all that color.
Surely any time you buy a new pencil it is a spare or replacement for the pencil you already have?
Pencil meant black and red for us in India - Natraj FTW
We have these, just for example:
Only in later years green ones appeared and yellow with black stripes.
 - https://thumbs.dreamstime.com/z/lead-pencil-isolated-white-b...
Looking it up, apparently this has something to do with pencils being manufactured in early (1920s) USSR by an American entrepreneur:
Eventually the Soviet government bought the entire operation from him, and thenceforth it became this:
And they probably just continued to use yellow, because why not?
It was probably an H grade rather than HB. Pencils in the US stores often come out smudgy to me ever since then...
The standard pencil we had at school was just plain red with a straight cut top so you could see the graphite - I think a staedtler HB (bit like  but didn’t have the ‘minerva’ brand name on it). A lot of automatically marked tests needed 2B pencils to mark the answer sheet and we almost always used the red and black striped ones like your link.
These days the general-purpose pencils I occasionally use are no "color" at all:
Maybe a Belgian / Netherlands thing? Or perhaps just me :)
The occassional ones were red and black, I think those were more likely to be 'B' or '2B' ones, but it's been longer than I can remeber since I used such a pencil.
This reminds me of the famous "why manhole covers are round" question. They aren't, as a quick look at the Wikipedia page can confirm:
In China, yellow had long been tied to royalty... Eventually, the shade came to represent happiness, glory, and wisdom.
Was this true outside of China too? Did buyers in the western world really associate the color with Chinese Royalty? Or did they just like the bright color?
In that era, I believe there was an obsessive interest in all things "Oriental". China and Japan were both still very mysterious, with Japan having been forced to open up in the 2nd half of the 19th century, and China similarly unwillingly thrust onto the world stage by the Opium Wars in the same timeframe.
So, it wouldn't surprise me that a company would be able to leverage the interest in China via marketing. Maybe people didn't know of the association with yellow before the marketing, but I'd bet they did after.
I was surprised the first time I saw a yellow pencil, like the IKEA ones.
During some tests, some teachers just couldn't believe that HB and #2 were the same thing, so that's about the only time I wrote with painted wood.
I see they're now on Amazon for crazy high prices, so I assume they're no longer in production.
I miss Staedtler pencils.
Please stop clickbait.
Nowadays, every page seems to have one of those or the cookie disclaimer. Advertisers and idiotic laws are close to reaching their goal of definitely ruining web experience.