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Watson is a brand name, that's all. If you want to dig under the covers what most people think of as Watson, i.e. the sentient being kept locked in the basement it is just marketing. The actual "Watson" services are competent implementations of Speech to Text, Text to Speech, Natural Language Processing, Visual Recognition, and open ended classical statistics and neural network based model generation/execution. It's no more snake oil than Google AI or Microsoft AI.

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