I hate Instagram more than FB. Everybody become some sort of "influencer" there, everybody is selling something!!!??!! On top of that 1 out of 3 posts is an AD. I don't have it on my phone anymore.
There are far, far, too many ads. But the ads are at least more tasteful than on most platforms. If you keep your list of follows < 100 or so (and take care to cull any accounts that get too spammy -- limiting yourself to people you know personally is a good strategy for this), Instagram is a pretty pleasant platform to check once a day, especially if your friends use Stories.
That being said, it suffers from Facebook syndrome to the extent that you literally have to fight the platform to make it usable. I'm holding out for some kind of federated hybrid of instagram/facebook in the near future with a chronological timeline and a reasonable volume of ads (to keep the lights on)/subscription option.
