Concrete example: are you a location based startup? Well, you might need to shell out $10,000 for a Google Maps API Premier key in order to get HTTPS.
"Access to the API via a secure HTTPS connection"
"Google Maps API Premier is extremely cost-effective, starting at just $10,000 per year."
Multiply that by thousands and you'll begin to have some idea of the discussions going on at every web based company with a clue today.
For those who make their living in computer security, like Mr. Butler, of course it's a good day (and month, and year). Pretty good business when you can start fires and then get paid well to put them out. Serves them right, of course, because they shouldn't have built that house out of wood in the first place.
While we're on the topic, I don't understand how a lot of people fail to realize that spending on computer security is a lot like spending on national security -- you can always spend more money on it, thereby taking away resources from other priorities.
"Every gun that is made, every warship launched, every rocket fired signifies in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed. This world in arms is not spending money alone. It is spending the sweat of its laborers, the genius of its scientists, the hopes of its children. This is not a way of life at all in any true sense. Under the clouds of war, it is humanity hanging on a cross of iron."