Would be great if you had any feedback on the site you could provide. Although not purely writing, any experience or advice on how to improve its SEO would be most appreciated as the current search traffic is low.
Thank you for helping out other HN'ers.
The way I see it you could make a ranking algorithm based on price * trust, Where trust is a weighting function dependent upon the number of sales previously completed; the satisfaction recored (as per ebay et al metrics) and the cost of the article vs. the original (too good to be true scenario).
If you make something like that then I would use it in a heart beat.
Please email me if you want to continue this conversation.
Do you think its primarily just the large yellow area on the homepage, or that the yellow regions on the other pages are problematic (which are more used for highlights)?
My advice? Try to invert the colors on the main page and make only the logo yellow (and to the bag in white or something like that, and use another color or maybe just the base color enhanced by shadows. And remove the yellow bars to the side on the other pages, and perhaps only use a single yellow horizontal bar to separate sections.
Edit: Use the yellow for details and highlights only (and of course the logo) not for big chunks of design.
I also have a queasy feeling a/b testing aesthetics especially when its a brand attribute which over time may become a strength as opposed to a current weakness. In other words I think for certain things, a/b testing starts to create homogenised results and sites.
I just want to reiterate: everything else on your site looks awesome (really awesome)..but that giant yellow block really hurts my eyes.