This all looks pretty cheap from my London-oriented eyes. Coming from Ireland, I'm used to the equivalent of sales tax being 21%; the UK having 17.5 seems low. A reserved seat (so you don't have to show up early) in my local cinema (Islington Vue) runs to 17.31 USD according to today's rates, and that's just an ordinary cinema, not IMAX. And of course the other side of the equation is the increased salaries (outside of banks etc. in London, anyhow).
