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>I still don't get why reporters or publications seem to refuse to link to the most obvious and central key piece of material to an article.

Because people would click the link and leave the article/news website as soon as possible, since the link will probably have more pertinent information than the drivel on bloomberg. Or, they're just that dense.




journalists also like to maintain their status as gatekeepers of information


I suspect this is the primary reason. This happened before the internet too -- articles never include full references to their public sources -- not because a reader could just switch to reading the source (you couldn't before the internet) but because they want to maintain their power over the reader as their authoritative source of information and make sure they come back. The world is full of people looking for gates they can lock, monopolies they can secure (natural or otherwise), regulations they can capture, and gardens they can build walls around; journalism isn't exempt.




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