The first thing you need to do is make your product compelling. There is a reason for all the talk about rapid iteration, minimum viable product, and the lean startup; creating a compelling product is hard. There is no formula for it, and customers are infuriatingly fickle. It's hard enough with established markets for things people really need (eg. food, toiletries, houses, cell phones), but when you're creating something brand new there's this huge hurdle to get people to understand how it fits into their life. There's no telling what will make something compelling, so you need to just put something out and iterate on it. Get 5 customers, get 10 customers. If these people find your product compelling and can give you real world feedback and evangelize the product, that is worth more than 50,000 visits from bored TCers who spend 5 minutes then jump to the next story.