You are stuck on the semantics of the word "by" in "Seminar by Amy Hoy". A salesperson would absolutely sell "A Magical Evening of Amy Hoy Brought To You By One Of Our Talented Trainers". They in fact do it all the time.
Of course, Mrs. Hoy can do a lot of things to make it even easier to disintermediate herself from the course. But she doesn't really even need to.
I really don't know much about Amy Hoy. Nice hat. But I've watched a fair bit of training get sold (software security training is a fairly hot item, and we've built courseware and delivered training to some pretty large companies), and I think you're off base here.
Of course, Mrs. Hoy can do a lot of things to make it even easier to disintermediate herself from the course. But she doesn't really even need to.
I really don't know much about Amy Hoy. Nice hat. But I've watched a fair bit of training get sold (software security training is a fairly hot item, and we've built courseware and delivered training to some pretty large companies), and I think you're off base here.