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My startup tracks pricing on iOS Apps (among other products) and its fascinating seeing how much pricing volatility occurs.

For instance, we've found that that Apps generally fit into two camps: those that change their pricing consistently; such as:

http://www.happybuy.com/product/Jog-Log---GPS-Run-Tracker/ap...

Versus those Apps which try to keep pricing stable and only have one-off promotions; such as bejewelled:

http://www.happybuy.com/product/Bejeweled-2--Blitz/apple-app...

The general notion and hope behind such price changes is to get an influx of people in to buy rapidly (to grab the limited time discount price). This in turn hopefully pushes the App up the sales chart where it will receive more visibility and in turn more sales from users who would not otherwise be aware of the product.




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