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I believe you need to be aware of your markets behavior first. There will come a point where your revenue will start stalling and even decreasing, and that's a great moment to release a major update or start a sale. You want to increase your exposure to level decreasing revenue and it has the benefit of marketing your app to a completely different market with different rules on pricing. When you get this people on board and you take the price up again, you'll be taking some of this customers with you, for any next iterations updates, or even your other products if you decide to make another.

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